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Jeremy and I have always wanted our racing to support our lifestyles and vice versa. I think that is probably the dream of every race driver, to make a living doing what they love. Although the cards didn’t really fall into place for Jeremy to race full-time long term, we did get to live the dream for a few years, traveling full time and “supporting” ourselves, and we still get to race pretty often.
The major change for us has been our stage in life and taking full financial responsibility of the team (besides the motor program). While we were on the road traveling full time, I was working for various groups associated with racing, and Jeremy was running the team with his father. My income was okay to support us because we really had no debt, no vehicle payments, no house payments, and our expenses were mainly food and a hotel room now and then.
Obviously things have changed. We both work full-time jobs now and we have a home with a shop, vehicles, retirement accounts and savings account for Jaxten. The ultimate goal is still to be race where and when we want, without jeopardizing our financial security. Here are some of the things that I think have helped us along the way:
Background / Schooling – I knew from my time growing up watching my father race that I was interested in working in motorsports. My degree is in Mass Communications with a focus on Public Relations and Electronic Journalism, and it’s helped us save money on various things throughout the year because I can do them myself (website, press release etc, ) vs. hiring someone.
Industry Sponsors – Jeremy has been loyal to many of the same brands his entire career. This saves us money because he has personal relationships with many of them.
“Racing” Account – We have a dedicated banking account, check book and credit card for our racing. T-Shirt Money, race winnings, sponsorship, it all goes into that account, and then everything Jeremy orders or spends racing –wise is put on the same credit card. Every Monday I log on and HOPEFULLY am able to pay off the balance and move forward. It doesn’t always work this way, but it helps keep our spending in line, as we try not to use money from our 8-5 jobs to pay for our racing. Our trailer payment and RV payment do come out of our regular income though, so that’s a little bit of a grey area.
Long Term Sponsors – Many of the sponsors on Jeremy’s car came over from my dad’s race team when he retired. Both Jeremy
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and my dad do a great job of representing them. We send weekly updates to them during the season, along with thank you gifts at the end of the year.
Merchandise – Merchandise is scary, exciting, stressful and fun. It’s a huge amount of money to spend in hopes that people will want your product. We also spend money each years on things we know are just giveaways, such as autograph cards, website fees, temporary tattoos, glowsticks, etc. Got to keep the kids happy!
Training – Something new we invested in this past season is training specifically for growing the racing business with Dirty Mouth Communications. Kristin and her husband share a lot of similarities and goals with Jeremy and I, and we felt like the investment really helped up to focus our effects.
Website – We’ve used Go Daddy Hosting / Domain and Website Builder for years now. The program takes a little getting used to, as most would I’m sure, but the service and help is wonderful! We spend $25-$50 a year total, and it’s another great outlet to share out team. If you are looking for a easy website service I highly recommended though. You can follow the affiliate link below for specials offers.
We are looking forward to continuing to expand and grow Jeremy Campbell Motorsports. Are there any ideas you’ve seen with other teams that really excited you?